The SPARTA Method
When a buyer asks ChatGPT or Google's AI "who's the best [whatever you sell] near me," the AI names specific businesses. SPARTA is the six-step method we use to make one of those names yours — explained the way we'd explain it across a kitchen table.
Scan
Find out the truth first. Ask the AIs your buyers' real questions — several times each, because AI answers change run to run — and write down who gets named. That's your starting line. (This is the free audit.)
Position
Make your website something AI can actually read. Most older sites are a pile of plugins the AIs choke on — some accidentally lock the AI out completely. A clean, fast site is the foundation everything else stands on.
Answer
Put up pages that answer what buyers actually ask: "what does it cost," "which one is right for me," "who's most reliable." AI quotes pages that answer questions. Brochure pages get skipped.
Reinforce
Show up where the AI does its homework. Your scan reveals which sites the AIs pulled answers from — usually YouTube, review sites, directories, and a forum in your niche. Get present on those exact places, not "the internet" in general.
Track
Re-measure every month with the same questions. AI answers change weekly, so last quarter's number is history. If the line isn't moving, the plan changes — no excuses, no mystery.
Advance
Push where it's working. Videos getting quoted? Make more videos. A comparison page won its question? Build the next five. The monthly number tells you where the front line is.
This is step R in real life: a client's audit showing exactly which sites the AIs trusted. See it in context in the Ascent case study.
Step one is free, and it takes 3 minutes
The scan IS the SPARTA starting line. See where you stand before you change anything.