Same business. New website.
Here's what changed in 14 days.
The new site — built by us, May 2026
Ascent Equipment makes machines that bend metal letters for sign shops all over the US. Eleven years in business, great reputation, great Google rankings. But the website was holding all of it back: 10 seconds to load, clumsy on phones, and when buyers asked the AI engines who to buy from, his name came up exactly zero times. So we rebuilt it — top to bottom.
The before and after, graded by HubSpot
Not our numbers — HubSpot's Website Grader, the most popular independent website checker on the internet. Anyone can run it on any site. Here's what it said about the old website versus the one we built:
71 → 93. Mobile went from 20/30 to a perfect 30/30 — most local buyers are on their phone. SEO went to a perfect 30/30. And the red bars turned green.
The speed difference, in HubSpot's own words
10.2 seconds → 4.6 seconds. More than twice as fast. HubSpot's verdict went from "We need to talk" to "Zoom zoom. Nice work." Every second of load time costs you visitors — the old site was sending buyers away before it even appeared.
And then AI started recommending him
The part nobody else measures. Before the rebuild, the AI engines named Ascent exactly zero times when buyers asked who to buy from. 14 days after the new site went live: he shows up in 50% of AI answers — against a market leader with a decades-old head start at 79%. And the gap is closing.
Day-14 measurement, engine by engine — the full public report is here.
What the rebuild included
Built for AI to read
Fast, clean, structured so the AI engines can actually read and quote it — most older sites are a pile of plugins the AIs choke on.
Without losing Google
Every ranking he'd earned over 11 years carried over safely. New site, same addresses, no traffic cliff.
He edits it by sending a message
New trade show, new photo, new price — he messages his site, it updates. No web guy, no tickets.
"They didn't just build a beautiful, fast website... Within just a few weeks we have seen a 45% increase in organic traffic and a significant lift in our rankings for highly competitive keywords."Dave (Dov) Rom · President, Ascent Equipment
The scoreboard — updated monthly
We keep measuring his AI visibility with the same questions every month, and publish it as measured — up, flat, or down.
Want this for your business?
We rebuild your website the same way — done for you, start to finish, without losing the Google rankings you already have. Plans start at $299/mo, setup waived for our first 10 founding clients.
Not ready to talk? Start with the free AI audit — see where your site stands first.